Plan limits
How many projects, studies, audiences, competitors, evidence items, and products each plan allows — and what happens at the limit.
Plans cap how many of certain resources a workspace can have at once. The table is generated from the product's own limit registry, so it always matches what the app enforces.
Limits by plan
| Plan | Audiences | Competitors | Evidence | Products | Projects | Studies |
|---|---|---|---|---|---|---|
| Starter | 1 | 2 | 10 | 1 | 3 | 10 |
| Pro | 3 | 5 | 50 | 3 | 25 | Unlimited |
| Advanced | 10 | 15 | 200 | 5 | Unlimited | Unlimited |
| Team | 15 | 25 | 250 | 5 | Unlimited | Unlimited |
| Business | 50 | 50 | 1000 | 15 | Unlimited | Unlimited |
| Advanced Team | Unlimited | Unlimited | Unlimited | Unlimited | Unlimited | Unlimited |
A dash means the resource isn't available on that plan — audiences, competitors, evidence, and products are part of Workspace Intelligence, which is a team-workspace feature. Projects and studies are capped on every plan that caps them, regardless of workspace type.
How limits behave
- Limits count active resources. Archiving or deleting an audience, competitor, evidence item, or product frees its slot immediately, and so does moving a project to Trash. Studies are the exception: archived studies still count.
- Hitting a limit blocks creating the next one — nothing existing is ever deleted or locked by a limit.
- Where a higher plan would allow the action, the app says so and offers the upgrade path.
When you hit a limit
You have three options, in rough order of preference:
- Archive Workspace Intelligence items you're not using — archived items keep their history and can be restored.
- Delete what's truly dead — a project in Trash no longer counts against the project limit.
- Upgrade — see Manage your subscription. Upgrades apply immediately, so a blocked create unblocks as soon as checkout completes.
Related docs
- Plans and pricing
Every CustomTester plan and billing term, with included researcher seats and additional seat pricing.
- Workspace Intelligence and audiences
Give the AI features durable context about your product, competitors, target audiences, and research evidence.
- Manage your subscription
Upgrades, downgrades, term changes, seat changes, and cancellation — what applies immediately and what waits for renewal.