Competitors

A competitor entry tracks an alternative your users might choose instead — a direct rival, an adjacent tool, or the spreadsheet they'd fall back to. Competitor context sharpens comparative AI output: a design-comparison or persona-reaction block that knows the alternatives can say compared to what.

What a competitor holds

• Name — who they are.
• Website — the competitor's primary URL (required). If another competitor already uses the same website, you're warned before adding a duplicate.
• Research sources — typed links into their public material:

• Internal context — private notes such as positioning, wins and losses, or sales objections.
• AI usage — switches for what AI may use when the competitor is attached to a project: Use the website, Use research sources, Use internal notes, and Allow public web discovery (search beyond the sources you provided).

How competitors are used

• Attached to projects as context for AI features — AI reads a competitor only when it's attached to a project, and only the sources its AI usage switches allow.
• Linked from evidence — an evidence item names the competitors it's about, and AI context carries that link along with the finding.